Species are not affected equally by human-caused threats, with extinction risk depending on ecological traits such as diet specificity, abundance, and life-history strategy. In the case of commercial wildlife harvest, however, extinction risk can also be driven by traits that are desired by consumers, such as attractive coloration, unique morphological characteristics, or rarity. Importantly, species traits are often clustered within taxonomic groups, meaning consumer demand for certain morphological traits can result in incidental demand for ecological traits, threatening the functioning of ecosystems.